Helsinki-based Illustrator and graphic designer Janine Rewell joined forces with shoe designer Minna Parikka to create a captivating ad campaign for Minna’s SS14 collection. This exciting combination of striking graphic art and body paint skilfully highlighting Minna’s quirky footwear can’t fail to grab the attention. The campaign was not only in photo form but with the addition of music and dance this design duo transformed the store windows into a performance spectacle. The Scandinavian illustrator draws her inspiration from a mix of geometry found in nature and Slavic folk art creating designs with visual impact and retro appeal. It’s no surprise that these influences teamed with her use of bold colour have won her numerous awards and an impressive client list. Indulge your senses and see the video here.